Lehigh Valley Search Engine Optimization (SEO)

Helping businesses to maximize profits through the use of data-driven technologies and business intelligence.

Lehigh Valley Search Engine Optimization (SEO)

Lehigh Valley Search Engine Optimization

Unique Challenges/Advantages of SEO in the Lehigh Valley

Do you own a small business or company in the Lehigh Valley? Are you coming up on the first page of Google results when your customers search for your product in our area? If not, you may be in need of search engine optimizations (SEO) services. Fear not, the Lehigh Valley SEO market is a relatively “easy” area to compete in! 

Lehigh Valley Search Engine Optimization
Think about your last Google search. When was the last time you scrolled through multiple pages of results to find what you were looking for? Or, did you just click one of the first three links? Studies consistently show average click-through rates declining to around 2-3% by the time a searcher gets to the 9th or 10th result. Essentially, if your website in the top seven results, you may as well not even be online.

As a local business, you actually have a Lehigh Valley search engine optimization advantage. Google wants to make sure that they serve their customers (searchers) the most relevant results to them. Let’s say that your business sells tennis equipment in Allentown. When people login to Google and search “tennis”, you are not likely to show up in their results. Why is this? 

The reason why your business doesn’t come up is because you are competing for the keyword “tennis” on a national level – likely going up against large, international companies with multi-million dollar internet advertising budgets. Plus, Google wants to serve the most relevant tennis results – a smattering of news, equipment brands, twitter posts about tennis, etc. But – you’re a local business in the Lehigh Valley. You only want to attract customers that are local to the Allentown, Bethlehem, and Easton area, for example.

We’re a small business in the Lehigh Valley, too.

Search engine optimization is essentially the art of tailoring your website, social media, and overall online presence to tell Google exactly where you are located, which areas you serve, and what types of products or services that you offer. You probably searched for a local SEO company in the Lehigh Valley – and you found us! That’s because we have “made our presence known” to the internet gods of the Lehigh Valley! We can help your business to do the same thing. Next time folks in Allentown search for tennis supplies, your business will pop right up! 

Learn more about our Lehigh Valley Search Engine Optimization services today.

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